For those who don't know who Paul Levitz is, look inside your DC Comics.
You'll see his name in the fine print beside the title 'Executive Vice
President and Publisher of DC Comics'. So he's a big chief, but he was also a
comic pro - best known for writing the Legion of Superheroes. He talks to us
today about the state of the industry, current goings-on at DC, and his
former work on LSH.
Coville:
Exactly what does the Executive Vice President and Publisher of DC
Comics do? What is your job description?
Levitz:
The job is basically to supervise the day to day operations of the company. I
spend the majority of my time on our publishing business, and the balance
working with our product, promotional and media licensing.
Coville:
What was the path that took you from lowly fanboy to VP of DC? What kind of
educational preparation did you get and how did you get hired at DC
initially, and what did it take to stay there and to move up?
Levitz:
The path is mostly luck, I suspect, and being in the right place at the right
time. I was going to NYU's business school while I was working as an
assistant editor at DC (two days/wk of one, three days of the other--the work
providing the means for me to pay for school, obviously). Joe Orlando had
hired me to do his text pages freelance while I was in high school, having
decided from my fanzines that I could be a writer before I thought I could be,
and later asked me to come on staff. Over the next few years, when more
business/editorial opportunities opened up as Jenette arrived at DC, I was one
of the rare folks with some knowledge of both.
Coville:
What is your opinion on the current comic market? Some people say it's been
niggling upwards since February '98. Is this true?
Levitz:
I think the market's fairly stable. The better retailers' sales are rising,
but we're still losing some of the weaker ones.
Coville:
What do you think is needed to improve the comic industry?
Levitz:
More great comics, more places to buy comics.
Coville:
Some people think we need to change the 32 page pamphlet format to
something else. Do you think we would gain readers if they were in Archie
style digests or in magazines?
Levitz:
All depends on where you can offer those formats for sale. For example, the
Archie digests are perfect for young girls with their supermarket display
space, but I doubt that would work for super hero material...and Vertigo-type
material wouldn't even be allowed in the door.
Coville:
How is DC trying to get non-comic readers buying comics?
Levitz:
We did a major cross-promotion with Cartoon Network last year, giving away
hundreds of thousands of comics and advertising this on tv. We're also
reaching out thru bookstores for our paperback formats.
Coville:
Over the last few years we have seen a number of quality books come out
from DC like Chase and Young Heroes in Love but they soon get canceled. Do
you have any idea why these books don't succeed?
Levitz:
Not enough people think they're great.
Coville:
Looking back on those titles, is DC going to do anything different with
Keith Giffens new title Vext?
Levitz:
It's different type of material, and perhaps that will help.
Coville:
What new titles and Archives can we look forward to in 1999?
Levitz:
I can never keep track of what stage we're at in making announcements, so I
don't do them. Watch DC OnLine.
Coville:
Now that Hypertime is established in the DC Universe, will the Elseworlds
label still be used?
Levitz:
Yup.
Coville:
Hypertime has been called a continuity mistake fixer by some fans. Do you
agree with this?
Levitz:
Time will tell.
Coville:
Continuity has been a hot topic as of late. Some pro's say it hinders the
the industry, while others seem to revel in it. What's your opinion on
continuity?
Levitz:
I loved playing with continuity as a writer.
Coville:
Will there be any more Kingdom related story lines?
Levitz:
Yup.
Coville:
Does DC already have something planned for the next 'skip week'? If so,
what?
Levitz:
Next one is a JSA stunt.
Coville:
Is there any chance Bill Finger will be credited as Batman's co-creator in
the Bat-books?
Levitz:
Not likely. Bill was technically Bob's ghost writer rather than the co-
creator, so for a host of legal reasons it's unlikely to ever happen.
Coville:
What titles do you read that are not published by DC Comics?
Levitz:
Varies with the month...the new Spirit, Cerebrus, any of the classic Marvel
titles when written by a writer I enjoy (I'm dipping into Thor and Avengers
occasionally these days).
Coville:
What do you think caused the shift from dark/grim hero comics to bright/fun
comics, and how long do you think it's going to last?
Levitz:
The tide seems to shift with the mindset of the major writers working at a
time. The grim/gritty crew had the tail end of Vietnam and Watergate as their
childhood worldview, and that probably showed in the work. I'm not certain
what the next generation responded to--maybe Reagan?
Coville:
Do you think this shift to bright/fun comics has hurt the Vertigo line?
Levitz:
Nope.
Coville:
Paul, you are certainly considered *the* writer of The Legion of
Superheroes by the majority of fans. Here are some questions related
to the Legion:
How did you get the writing assignment the first time? How did you get the
writing assignment the second time?
Levitz:
I was a lifetime Legion fan, and at the time Jim gave up the book for a staff
gig at Marvel (1976) I had a fair amount of influence over assignments, and
must have begged/pleaded/persuaded Denny to give me the chance.
Second time out, Mike Barr was editing the series and talked me back on when I
was between major assignments and the book came open.
Coville:
You're work on the second run is far better than the first run. What
changed to make you a better writer?
Levitz:
Mostly me. I had the maturity to stick to assignments I could do, instead of
overcommitting my writing time and spreading myself too thin (result: fill-
ins, sloppy work, etc.). Plus the great advantage of the long collaboration
with Keith, at the peak of his fecundity.
Coville:
Speaking of writing, who were your mentors and what did they teach you?
Levitz:
Joe Orlando taught me the most about comics writing and editing. My creative
inspirations as a writer came from Roy Thomas' work, particularly on the
Avengers, and therefore at one remove from Stan Lee's. Denny was particularly
helpful in teaching me how to tighten and edit my copy.
Coville:
It was fairly common knowledge in fan circles that you used cards to keep
track of the characters in your second stint as LSH writer. How exactly did
that work?
Levitz:
Never used cards, actually. Probably comes from a remark about using a
SCORECARD to keep track. Basically, a column down the left spelled out the
plotlines I had in works. Sequential columns were labelled by upcoming
issues, and indicated the developments I expected.
Coville:
We know that you were for the reboot of the series when it happened. As a
fan instead of "The Boss," what do you think of the post boot Legion now?
Levitz:
Couple of good stories--particularly the riff on xenophobia--but I'm a harsh
judge because I can't help seeing it through the eyes of my personal
preferences. It's not a title I can judge objectively.
Coville:
What can fans do to show their commitment to the Legion if they don't feel
the current books are worth buying?
Levitz:
Write MacAvennie and Carlin, tell them.
Coville:
What conditions would have to be in place for you to consider a third stint
at writing the Legion books?
Levitz:
Never thought I'd do a second run, so I certainly don't expect to do a third.
When I'm done with the day job, who knows...
