Yo Joe!

by Mathew "thehammer" Bredfeldt

First off I would like to say a big "thank you" to Sher for taking a chance in letting my write for her E-Mag. I hope that I can live up to the standards set by the other writers on this site. Also, I would like to mourn the passing of the great movie critic, Gene Siskel, and send out my best to his family. The world of movie critiquing will never be the same. As always questions, comments, flames, other column ideas etc. can be e-mailed to me at: torach@hotmail.com. Now on with the show.

Lots of us have memories of our childhood. Generally, it revolves around a favorite toy or television show that you watched or had as a child. As a small child myself, at one time, my favorite had to be GI Joe. "GI Joe," you ask, "what in the world is that?" Then let me tell you in a nutshell.

The GI Joe I'm talking about was a comic first put out in June 1982 by Marvel. From there, it enjoyed a nearly 13 year run of 155 issues with the last issue being published in 1994. For it's time, it was probably one of the most entertaining comics on the market. It was a comic almost entirely written by one man, Larry Hama, that used a cast of characters from all branches of the US military to tell the story of the United States versus a evil organization called Cobra. GI Joe was unique in the fact that none of it's characters had super powers (although they did push it with the ninja characters). Plus, Mr. Hama gave each of the characters vary different personalities and forms. He had every kind of character under the sun in the comic, from a large black man that was one of the teams machine gunners and chef, to a mysterious hooded figure that dressed all in black that had serious martial arts training. The art on the comic was good for it's time, with all it's characters being in proportion and they dressed like what people in the military might dress like. He even had Rob Lifeld do the art for one issue.

Along with the popular comic, GI Joe had both a toy line and daily cartoon show to back it up. The toys were, for it's time, running second to the Star Wars toy line. You may have even had a few when you were a child. They were probably the best done figures then, and I have not seen since them in a long time. The figures were ball jointed at all the major joints, came with vary detailed weapons for them to use and they just had incredible sculpting on a figure only 3.75 inches tall. The toy line also had an incredible amount of vehicles and play sets to use with the action figures. They ranged from a small 2-figure motorcycle to a large space shuttle launch complex. In my opinion, the toy line had the best looking and designed aircraft, some based on real aircraft and some just made up. Something vary unique to the toy line, was the fact on the back of all the action figures was a sort of file card that gave all this information about the character that sort of brought it to life. Something I have not seen on almost any toy since the GI Joe line ended. The cartoon was the icing on the cake, if you will. It gave all the toys and the characters in the comic life, that you could see on television and talk with your friends about the next day at school. Then you could go out and play with your toys until you had to go inside for dinner.

The GI Joe comic was a product of the early 1980's that was just well executed from start to finish. It had all sorts of other support from other media, like toys and television, and at one time you could not go two feet in a store without finding something Joe related. Now GI Joe is enjoying a resurgence of sorts with the re-releasing of some of the old action figures in your local Toys R Us store, to a new comic book line that is planned to be released this summer.

If you want to know more than what I have written here,you can visit the best GI Joe web site on the net at: http://www.yojoe.com . This is mostly about the action figure line, but he has some info about the comics and cartoons, and links if you want more information than what he just provides.

(Mathew Bredfeldt brings this stroll down memory lane to you and is in no way meant to be posted anywhere else without his consent. If you do you might get a visit from a vary large black man with an equally large gun.)


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Copyright © 1999 Mathew "thehammer" Bredfeldt

torach@hotmail.com