Elements of Manga #16
By Ian Melton

September 2009

Wow.

That was all I had to say two weeks ago when I picked up Square Enix's Shonen Gangan () this month. It wasn't what I went to Seattle's Kinokuniya for, but it is probably the purchase I've enjoyed the most. Why? Well lots of reasons. First, the issue clocks in at 1000 pages of manga. Now why is this impressive? Think about a 1000 pages of comic material for a minute. A good graphic novel has around 200 to 300 pages, an essential Marvel book or Showcase Presents from DC are only about 600 pages, and all three of those will run you about $15 to $20 bucks. The new Shonen Gangan? 500 en, or about $8 American. Can you say "Holy s@#$!" Next, the issue comes with a new DVD promoting everything Fullmetal Alchemist, from manga, to anime, to games. Even though the DVD isn't extravagant it is included with a 1000 pages of content for less then $10. Again, wow. Finally, the content inside is fabulous and enjoyable, and even though I bought it mostly for the Fullmetal Alchemist content, the other stories within are catching my attention with continual lookings.

Now as someone who writes about manga, you could safely assume I read a lot of manga, and I do. You could assume I buy a lot of manga, and I do, but more and more lately I've been buying a lot more Japanese manga, as in the manga is in Japanese, not translated. Now why would I do this? Well yes, I do speak and read Japanese, but it is more the fact that a lot of what I want to read is not going to be coming out in America and very little of that has to do with the economy.
I am a diehard Robotech and Transformers fan. Hardcore fan. To that end I've been reading Transformers manga in Japanese for years because the books have never been, and probably never will be, translated into English. Some of this lack of translation is the fact that the manga are a bit sillier then our normal Transformers content, but the main reason is that Hasbro sees little reason to license the manga from Takara and the other copyright holders. They don't think it would sell. This leads to my love affairs with monthly Japanese manga magazines lately, though I've had the love affair for a long time.

Back in the day I enjoyed Comic Bonbon, a wacky collection of Japanese young boy titles, most tying into toy lines or card games, few of which would be familiar to American readers.

 

 

 
My main reason to read this was Beast Wars Neo and, the never collected, Beast Wars Metals manga, and later Galaxy Force manga.

I still have these almost 600 page manga magazines because I love those stories still and the magazines are just fun to flip through. I always pick up something new looking through the variety of stories and the value is incredible (Comic Bonbon went for less than $5). Now a days I enjoy Bunbun, another similar young boy title, that now publishes Henkei Transformers, another great manga. This magazine is about $6 and often comes with a toy or a DVD and a hell of a lot of manga.

In addition I love Macross Ace, the (kind of) quarterly spin-off of Gundam Ace (which I also love), even though I missed the first issue of Macross Ace (anyone can help a fan out?).

 

 

Macross Ace has famed Macross designer Haruhiko Mikimoto, returning to do a retelling of the original Super Dimensional Fortress Macross anime in a new manga called: Macross the First.

The story, the art, all great, although the manga content is a little less and the magazine costs more, but the inclusion of more color pages and higher quality offsets the lack of pages.

Now I understand that these preferences are a matter of taste. Not everyone loves Macross or Transformers and is going to want to read these publications. I am touting my own loves here.

However, there is an underlying element here that should bug American fans to no end when it comes to manga or comics; an element of manga that is unique to Japan and that I have briefly talked about before.

As a non-native audience we miss out on so many elements of our favorite series and stories and that is really annoying. It isn't just the free stuff. It isn't just the extra page count. (Though when you contemplate that almost all of Marvel's complete monthly catalogue of new material could be collected each month in
 

two magazines the size of Shonen Gangan . . . it starts to put the whole price thing into perspective . . . ) Though, it isn't just the price. It isn't just that as a secondary market that we don't get all the titles. It is the lack of immediateness that we miss out on. One of the most important elements of manga, storytelling and sales wise, is the tension and anticipation of the next issue, the next part, the next hit if you will. And publishing manga the way it is not in America misses this completely. The books are not solicitation on a reliable schedule and if you want to know when the next one is due out you play a watching game on Amazon or Diamond comics, and that's if the ship date doesn't change.

The challenge here becomes not just one of cost (American companies already say they spend too much on making comics or translating manga) but the specialness of regular, or immediate, follow up, with additional content and extra stuff, be it articles, DVD's, or CD's. It would all be nice and good. Personally I'd love the monthly Gundam Ace to be published in English, it is already being published in Chinese, and that alone be the Gundam content (book/magazine wise) that we get. Even if a month behind, such a venture would be enjoyable to see. Or perhaps a monthly magazine more like Shonen Gangan. Right now it looks like the potential of this element of manga is lost, with Shojo Beat's cancelation putting a nail in the coffin of manga magazines expanding, but it is an element I think everyone needs to really thing about. While many fans that buy are of the "wait of the trade" attitude, i.e. I don't buy monthly, it is has created, or increased, the online attitude I wrote about last month. Retailers, companies, licensers, would be wise to heed this and perhaps bring the immediacy back. It isn't that it can't be done, translations cane be brought out quicker, it is the attitude that it will be a waste of money in the market. Well without this immediacy most of the market is going online and missing out the element of manga that is keeping me going back to Kinokuniya and not to my local comic book shop or book store for my manga fix. Something to think about as I encourage everyone to sample deeply of manga's great richness, especially if you can get it for less then $10 bucks all in one 1000 page tomb. ^_^

(As always drop a line to vdf1@hotmail.com if you want to discuss, question, or argue anything I've said. I welcome the feedback!)


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