2003 Toronto Comic Expo Report Part 2
by Jamie Coville

There was an allegation made on the Newsarama message board that Con Organizers HobbyStar had been listing Toronto Area artists as confirmed guests, when they were not confirmed. They were doing this knowing that if fans came and didn't see the pro, they'd blame the pro for not showing up rather than the con organizers. Pro's would know this too, and they would feel guilty about their fans showing up for nothing - and as a result go to the con.

There were a number of Toronto area pro's who didn't show up at the con. So I decided to look into the allegation. I made attempts to contact a number of the missing pro's with very few getting back to me at first. One pro that did get back was Stuart Immonen. He pointed me to his website where he writes:

"Stuart will not be in attendance at the Canadian National Comic Book Expo in Toronto this year, despite the advertising you may have seen. At no time was any such appearance confirmed between us and the organizers. Any announcements of upcoming convention appearances will be made here as soon as they are confirmed."

When I e-mailed him he went into further detail. He said HobbyStar had contacted him about going and he told them "No." Latter on they phoned him, pleading with him to show up just for one day. He said he would consider it and let them know. He then discovered that HobbyStar had put him and his writing partner (Kathryn Kuder) on their advertising as confirmed guests. Stuart asked them to remove his name from the advertising as he hadn't decided yet, but they did not do so. He then e-mailed HobbyStar back and told them he would not be attending the con.

Then the flyers went out promoting the con - again with Stuarts and Kathryn as guests. Stuart asked HobbyStar to put on their website that flyer was in error and that he would not be going to the con, but they did not do this. Stuart said this is not the first time this had happened. He also told HobbyStar he would not be going to any of their conventions from now on and asked to be removed from their contact list.

I contacted James Armstrong, who handles the guests and press for HobbyStar. His response was they didn't want to get into a "fight" with Stuart Immonen and he believes that he is telling a correct version of events. James also believes they can win Stuart back for future conventions.

I did eventually hear from other "missing" pro's. Terry Pallot said he was listed and did intend to go this year but family emergencies prevented him from doing so. Craig A. Taillefer said the same thing and went further to say he goes almost every year and has come to expect them to list him without asking him first and he's okay with it. Ho Che Anderson also told me he was contacted prior to being listed and intended to go but wasn't able to as well. Cameron Stewart says his studio got swamped with work just prior to the convention and while he had all intentions of going he couldn't do it without blowing deadlines. Mike Cherkas and Larry Hancock also intended to go but had to cancel just shortly prior to the convention. Richard Pace also wasn't able to appear due to a scheduling conflict with his family. All of these pro's made it clear they didn't have any problem with HobbyStar or how they operate.

James Armstrong from HobbyStar also said the original complaint from the Newsarama message board comes from Paradise Comics staff and a small press person that had been kicked out because of repeated bounced cheques. It should be known that Paradise Comics is a Toronto area store that is setting up 3 day comic convention called Toronto Comicon in November and March. HobbyStar is now competing with them by running conventions using the same name a month prior to Paradise Comics.

I contacted Paradise Comics and they said they did not post the message. I found it come from one of their customers Kevin Boyd, who does help them out at conventions. Paradise owner Peter Dixon says it would be easy to assume he was an employee, but he's not. I had talked to Kevin and he went into further detail regarding who wasn't contacted and how I could get in touch with them. Paradise Comics and The Beguiling are both comic stores/dealers that regularly attend the convention. They forwarded messages for me and helped me out. The Beguiling owner Peter Birkemoe also handles the sale of original art by some of the "missing" artists. He was willing to speak with me, telling me that Chester Brown, Joe Matt and Seth had all gone to HobbyStar conventions in previous years at his urging. Peter said since he's concentrates on selling works by those artists he was hoping to improve sales of their books by having them there. But because the convention is pretty much geared to super heroes it was demoralizing for them to sit in Artist's Alley and pretty much be ignored by the masses despite getting major mainstream press just prior to the event.

So this year Seth, Chester Brown and Joe Matt didn't want to go. James Armstrong from HobbyStar called Seth and asked if the three of them would be going this year, Seth said he wasn't going but told James he would have to call Chester Brown and Joe Matt to find out if they were going to go. According to Seth, neither Chester Brown nor Joe Matt was contacted by HobbyStar regarding their attendance. But all three of their names were on the initial advertising for the convention. By the time the program guide came out, both Seth and Joe Matt's names had been removed but Chester Brown was still listed as being there, even with a table number and location. But he wasn't there on any of the three days.

I asked James Armstrong about the situation with Seth, Chester Brown and Joe Matt. He said he remembers contacting Seth and knew he wasn't coming and also later learned that Joe Matt had moved to LA. He was told Chester Brown was going to show up with Mark Askwith - who did show up but Chester did not. I tried getting in contact with Mark Askwith to find out what he knew but I've not heard back from him as of this writing. I was also unable to get a hold of Chester himself.

It's been assumed by some people that HobbyStar simply uses the lists of pro's that showed up for previous con's for future shows without contacting said artists to see if they are going to show up first. I asked James about that and he said everybody was invited and it does say on the advertising that "*Guests are subject to cancellation or schedule change due to professional commitments." James agree that some people may see this as a cop-out, but some pro's do cancel at the last minute, which did happen this year, and there is nothing that can be done about that.

In summary, it does appear that HobbyStar does have a list of local area pro's that they automatically advertise every year as guests, and then they contact said guests to confirm. As people say no, names get removed from future advertising. This year an error was made with Stuart Immonen. It's been made clear to me that some pro's do not like this practice and consider it unethical and I've heard more pro's are unhappy but I was unable to confirm it with them first hand. Most of the missing pro's that replied to me are okay with the way HoobyStar does things as they go practically every year. It appears 2003 was simply a bad year for last minute conflicts with many Toronto area pro's.

Regards,

Jamie Coville

2003-09-01


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Text Copyright © 2003 Jamie Coville

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E-mail: jcoville@kingston.net