The Final Word by Ian Johnston

What's Wrong With The Comic Industry Today?

Part 3

In the past two months, I've addressed two of the three main problems that I see with the comics industry today. This month, in the final part of this article, I'll be addressing the crossovers, and why they're totally unnecessary and even detrimental to the comics industry. I know those of us that collect comics have been at our local comic shop and have seen a character whom we follow on the cover of another comic. It may be a one shot, a mini series, or simply another ongoing title, but whatever the case, it's just not in the best interest of the industry. Why is that? Well, there are several reasons.

First of all, if the character that you follow appears in a crossover, often times that appearance will tie into the character's continuity. What does this mean? It means that if you want to have the whole story, and you want to be current on the goings on of that character, you pretty much have to buy the comic, or rely on someone else's second hand account of what took place in that issue or issues, assuming you can even find someone to give you an account. This is a real hassle. Most people would rather get the issue or issues instead of going through the hassle of prodding someone they know to give them the lowdown.

Secondly, there's the issue of money. A lot of comic readers may not be strapped for cash, but many of them also wouldn't like to have to buy some crossover that they're not interested in just to get the whole story on the character or characters that they follow. If the character you like is crossing over with some other character you couldn't care less about, and the story in that crossover is tying into the continuity for the character you follow, you're probably going to reluctantly buy the comic, because you want the whole story. In my opinion, this just isn't fair to us, the readers. I understand the various comic companies want to make money, after all, it is a business, but to have these frivolous crossovers tie into continuity is absurd. Fortunately, many crossovers nowadays are self contained, but too many still tie into continuity, and that is a travesty.

And finally, you've got the writer, and subsequently, continuity conflict that arises from crossovers. If the writer of said character's ongoing series doesn't write the crossover for that character, the possibility that continuity glitches will occur is very probable. The writer of the crossover may not have the total story on the characters he or she is writing about, and that can cause problems if the crossover effects the characters continuity. For the aforementioned reasons, crossovers are a bad gimmick, and one that the industry should do away with pronto. However, since people keep buying them, we're going to keep getting them, and that's just very unfortunate. The bottom line is, if the industry wants to ensure long term success, it's time to get back to basics.

Original Artwork by Joe Singleton


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Copyright © 1998 Ian Johnston

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